Favourite Music Video

I chose The Script- The Man Who Can't be Moved, as my favourite music.

They are an alternative rock band originated from Ireland. They are well known, especially the lead singer, Danny, who is involved in The Voice UK. 

Key conventions of a genre are present in the music video. It cuts back to the bandmates playing instruments, and I believe that there are lip synching by the lead singer.

I believe the video effectively conveys the mood of the song, as it literally explains the meaning of the song. It doesn't use complex, high technologies but rather it shows simplicity throughout the whole song. The song itself is rather simple, with no exaggerated autotune, which is reflected by the music video.